Dr. Pawpaw's Your Gorgeous Skin Collection: A Revolutionary Vegan Skincare Debut in the UAE
Dr. Pawpaw's YOUR gorgeous SKIN collection has made its grand debut in the United Arab Emirates. This marks another milestone for the award-winning, vegan, and multipurpose beauty brand. Driven by a commitment to providing natural, sustainable skincare products packaged in eco-conscious packaging, the vegan brand unveiled its latest collection at Life Pharmacy in the UAE. Subsequently, it has also found a place in Watson's stores across the region.
During the two-day launch event in Dubai, co-founder Pauline Paterson took the stage to build brand awareness, boost exposure, and ignite excitement around the brand's fresh offering: YOUR gorgeous SKIN.
Dr. PawPaw team hosted a remarkable gathering of influencers, media, and buyers. The event not only showcased the product range but also provided an educational platform for attendees to grasp the unique qualities of YOUR gorgeous SKIN. Co-founder Pauline Paterson, with the assistance of a model and a face yoga expert, presented the range's myriad benefits and features. In just 24 hours, the vegan brand garnered an astonishing 383 pieces of social media coverage, creating a buzz that carried over into Day Two at Life Health and Glow.
As part of the grand launch campaign, YOUR gorgeous SKIN took center stage with a branded podium and captivating brand videos, delivering an immersive experience for all who attended.
Spanning across Life Pharmacy and Watsons' outlets in the region, this pioneering skincare collection takes the forefront in scientific advancement and performance. The cornerstone of the collection is the patented papaya aluronicTM formulation. It blends the nourishing and soothing properties of papaya extract with eight times the hydrating power of hyaluronic acids. This ensures instant and enduring skin hydration for a super-soft and deeply nourished complexion. The formulation is further enriched with premium Korean skincare ingredients such as Bakuchiol, Vitamin C, Vitamin E, and Retinol.
The core of the collection is a nine-piece, streamlined skincare range featuring a supercharged 4-in-1 face serum that seamlessly delivers multiple skin benefits; smoothing, hydrating, brightening, and firming, all in one dynamic formula. Additionally, the vegan collection includes a 3-in-1 cleansing balm, a brightening eye cream, a hydrating day cream, and a rejuvenating night cream. To top it off, three sheet masks, hydrating, glowing, and soothing, offer a spa-like experience. Among the standout items is the SPF 50 pa++++ day cream, which flew off the shelves at the end of Day Two of the Dubai launch event.
Shop Dr. Pawpaw's Your Gorgeous Skin collection at Life Pharmacy: https://www.lifepharmacy.com/brand/dr-pawpaw