Supporting individuals and businesses in the Middle East and North Africa to make environmentally friendly, healthy, and just decisions.
Education
Producing and sharing educational materials to promote awareness of how everyday consumers can opt for healthier, more sustainable, and ethically sound choices.
Support
Assisting individuals in pursuing positive life changes and engaging in actions for a better world by offering personalized local tips that align with their goals.
COrporate
Focusing on corporate engagement to drive impactful change that positively affects the lives of animals, the environment, and communities.
Diversity
Providing a platform for activists and changemakers from the Arab, Middle Eastern, and North African regions, along with developing Arabic guides for global organizations to aid and empower ethnic minorities.
‘‘Do not unjustly eat fish the water has given up,
And do not desire as food the flesh of slaughtered animals,
Or the white milk of mothers who intended its pure draught
for their young, not noble ladies.
And do not grieve the unsuspecting birds by taking eggs;
for injustice is the worst of crimes.’’