Nabatlé: Morocco's First Plant-Based Milk Brand by Jaouda
In a groundbreaking move, Jaouda, an agri-food company, has launched Nabatlé, Morocco's first plant-based milk brand. Available in oat, almond, and coconut varieties, Nabatlé is fortified with calcium and free from gluten, lactose, added sugars, and preservatives. This launch highlights Jaouda's commitment to environmental sustainability and showcases Morocco's ability to produce high-quality, competitive products using local expertise.
Named Nabatlé, this plant-based milk comes in three varieties: oat, almond, and coconut. All products are fortified with calcium and are free from gluten, lactose, added sugars, and preservatives.
Jaouda asserts that these milk alternatives reflect its environmental commitment and highlight Morocco's capability to produce high-quality, competitive products using local expertise.
The launch will be accompanied by a campaign to promote the benefits of plant-based milk. It aims to educate Moroccans, many of whom may be unfamiliar with milk alternatives, that these products are a genuine alternative to dairy.
The plant-based milk market in Morocco is still emerging, projected to be worth $7.12 million by 2025. However, it is expected to grow significantly with a compound annual growth rate (CAGR) of 17.84% in the coming years.
Globally, the milk alternatives market is anticipated to reach approximately $51.87 billion by 2032, driven by increasing consumer awareness of lactose intolerance and sustainability issues.
On Instagram, Jaouda announced, "Local revolution: NABATLÉ has arrived! The first Moroccan creation in the world of plant-based milks, 100% made in Morocco. This project celebrates our country's innovation, know-how, and creativity. NABATLÉ is more than just plant-based milk; it is a national pride that grows on our land!"
The introduction of Nabatlé marks a significant milestone in Morocco's emerging plant-based milk market. With an estimated market value of $7.12 million by 2025 and a projected compound annual growth rate of 17.84%, the future looks promising for plant-based alternatives in the region. Jaouda's innovative approach and dedication to promoting the benefits of plant-based milk will likely inspire greater consumer awareness and acceptance. As global demand for milk alternatives continues to rise, Nabatlé stands as a testament to Morocco's innovation and creativity in sustainable food production.