UAE-based vegan baby products brand PureBorn forges a European partnership with Laboratoire Naturel
UAE-based brand PureBorn has recently secured an exclusive European distribution deal with esteemed personal care manufacturer, Laboratoire Naturel, based in Switzerland. This collaboration is significant for PureBorn, a renowned vegan baby products brand recognized for its hypoallergenic, ultra-absorbent nappies crafted from organic bamboo.
Laboratoire Naturel is well-regarded for producing high-quality wet wipes and soaps known for their effectiveness and environmentally conscious approach. This exclusive partnership empowers PureBorn to make a foray into the expansive European market, facilitating direct distribution through its newly launched global PureBorn website.
As part of this strategic alliance, PureBorn is set to secure European Amazon contracts for various countries, including France, Germany, the Netherlands, Belgium, Poland, Italy, and Spain. These contracts will cater to customers in their respective languages, complementing PureBorn's existing presence on Amazon UK.
Hannah Curran, Founder and CEO of PureBorn
Hannah Curran, Founder and CEO of PureBorn, expressed enthusiasm about the collaboration.
"We are extremely excited to partner with Laboratoire Naturel—not only the company but also the incredibly talented individuals on their team. Each member brings a dynamic edge to this partnership, and the next few months will be an adventure."
PureBorn's customer base eagerly anticipates European expansion and the brand is ready to support families across Europe.
Vahagn Manukyan, CEO of Laboratoire Naturel, echoed this sentiment, saying, "I am thrilled that we have entered into this strategic partnership with PureBorn, as this collaboration marks an exciting milestone as we join forces to provide sustainable and innovative hygiene solutions for families."
Pavel Verblyudenko, CCO of Laboratoire Naturel SA, emphasized the exceptional qualities of PureBorn as a partner, highlighting their strong brand, consumer popularity, and commitment to integrity and values.
The distribution deal was set to roll out in mid-November, allowing European parents access to the full range of PureBorn products. In the UAE, PureBorn products are already available in major retailers such as Carrefour, Lulu Hypermarket, and the Union Co-op, as well as through the brand's e-commerce platform. This expansion signals a promising step for PureBorn in delivering its sustainable and innovative baby care products to a broader audience.