HRH Prince Khaled bin Alwaleed bin Talal Al Saud, on the Future of Alternative Meats.
HRH Prince Khaled bin Alwaleed bin Talal Al Saud, known as the 'Vegan Prince' of Saudi Arabia, recently discussed the future of alternative meats. Advances in food technology and alternative meat companies like Beyond Meat and Impossible Foods are making vegan eating a preferred option.
HRH Prince Khaled is a vegan and actively supports ethical and healthy alternatives, including investing in companies like Rebellyous Foods, which provides a plant-based alternative to chicken nuggets and Black Sheep Foods, which provides a plant-based alternative to lamb meat.
Prince Khaled bin Alwaleed bin Talal Al Saud, founder and chief executive of KBW Ventures, is a member of the Saudi royal family. Courtesy KBW Ventures
The reducetarian and flexitarian movements have helped to make the transition from a fringe movement to the mainstream. People reducing their meat consumption can be credited to some knowledgeable individuals in healthcare who tell their patients to maximize plant-based products and minimize animal products. The increasing frequency and severity of extreme weather events and the proliferation of zoonotic diseases have also impacted people's choices.
In the Middle East, having information on social media available in Arabic is key to reaching a wider public. Adopting a plant-based diet can help prevent cardiovascular disease, obesity, diabetes, cholesterol, and more. HRH Prince Khaled encourages everyone to get educated and to try living plant-based for a few days a week, then a few weeks a month.
Beyond Meat and Impossible Foods have been a game changer for the food industry and have shown that plant-based food can be delicious, healthy, and environmentally friendly. The IPO of Beyond Meat and Impossible Foods was a significant moment for the future of food. Rebellyous Foods provides a delicious plant-based alternative to chicken nuggets that is better for you and the environment. Black Sheep Foods uses technology and analytical chemistry to create a delicious lamb alternative that is better for the environment and people's health.
Cellular agriculture refers to the production of animal-based products from cell cultures instead of the animal itself. It is an exciting development as we are getting closer to seeing these products on the market for human consumption. Recently, the Singaporean government authorized the sale of laboratory-grown meat, which will help other governments move forward with food technologies.
HRH Prince Khaled is an investor in a few companies that are creating meat, seafood, and milk through cellular agriculture. These include Black Sheep Foods, BlueNalu, Memphis Meats, TurtleTree Labs, and Bond Pet Foods. He supports sustainability, science, cruelty-free living, and efficiency. Cell-based meats and seafood are the future of food technology and will provide sustainable and cruelty-free options.
In conclusion, the future of food is moving towards sustainable and cruelty-free options, and plant-based diets are becoming more mainstream. The reducetarian and flexitarian movements are helping people transition from animal-derived products to plant-based products, and alternative meat companies like Beyond Meat and Impossible Foods are leading the way. Cellular agriculture is an exciting development that will provide sustainable and cruelty-free options in the future.