Conscious Choices: The Rise of Vegan Treats, Plant-Based Alternatives, and sustainable packaging in the UAE
A significant shift towards conscious dietary choices is evident among UAE residents, as evidenced by the increasing popularity of vegan ice creams, plant-based meat alternatives, and eco-friendly packaging solutions. This emerging trend is revealed through the insights shared by industry experts at Gulfood 2024.
Vegan Ice Cream Craze
Lara Baaklini, marketing manager of House of Pops, a local ice cream brand, highlights the growing demand for health-conscious treats. House of Pops, which started as a small pop-up stall, has expanded into a successful business with 17 outlets across three countries. Baaklini attributes this success to the brand's commitment to offering natural, vegan options free of artificial additives. The recent launch of gelatos and snack bites further caters to consumers seeking guilt-free indulgence.
Sustainable Packaging Preference
Daniel Levine, a trends expert, notes a global shift towards eco-friendly packaging solutions. In the UAE, companies like Agthia are witnessing increased interest in bamboo-packaged water, reflecting consumers' desire for environmentally conscious choices. The emphasis on sustainable packaging aligns with growing awareness of the environmental impact of consumer goods.
The plant-based revolution
The popularity of plant-based meats is on the rise in the UAE, with innovative products such as plant-based shawarma gaining traction. Jean Ordureau, a chef at the French company Linck, observes a surge in demand for plant-based alternatives driven by environmental concerns and health-conscious lifestyles. Linck's collaboration with a local company underscores the region's appetite for sustainable and nutritious food options.
Global Health Consciousness
Seth Merrick Wilen, President and CEO of American Trading International, underscores the global trend towards "Better for You" products, extending beyond the US to regions like the UAE. This shift reflects a broader movement towards healthier living and sustainable consumption patterns worldwide.
In conclusion, the growing popularity of vegan ice creams, plant-based meats, and sustainable packaging reflects UAE residents' increasing emphasis on health and environmental consciousness. This trend aligns with broader global movements towards mindful eating and sustainable living practices.