NiLuu, a luxurious vegan silk brand, expands its presence in the Middle East!
Dubai has welcomed the arrival of niLuu, a PETA-approved luxury loungewear brand renowned for its commitment to vegan silk and cruelty-free fashion. This ethical fashion powerhouse has recently made its mark in the UAE, with an exclusive presence at the "his and hers" store located in Atlantis, The Palm. For those who don't know, this unique multi-brand concept store is a sanctuary for swimwear, loungewear, and sleepwear connoisseurs, and it marks niLuu's second stride into the Middle East after its successful debut at Galeries Lafayette in Downtown Dubai last year.
Hailing from the sunny shores of Miami, Florida, niLuu is on a mission to make ethically produced, planet-friendly luxury sleepwear accessible to silk enthusiasts in the Middle East. These Dubai locations represent the brand's inaugural international expansion beyond the United States, where it has already earned a prestigious presence at renowned retailers such as Bergdorf Goodman, Neiman Marcus, Nordstrom, and Goop in Hawaii.
NiLuu's collection is a symphony of elegant resort wear pieces, offering a versatile range of kimonos, dresses, silk shirts, pants, and sleep masks. These designs seamlessly bridge the gap between loungewear and outerwear, all while paying homage to Turkey's rich culture and spirit. Expect to be captivated by bold and vibrant hues, eye-catching prints, and soft-brushed finish textiles that echo the essence of the region.
niluu the silk sense.
But what sets NiLuu apart goes beyond its exceptional style. At the heart of the brand's ethos is profound compassion for animals, a principle that takes inspiration from the peace and harmony found in the flora and fauna of nature. This inspiration is vividly reflected in their coveted prints, diverse color palettes, and varied textures, all celebrating the beauty of our natural world.
As part of their commitment to continuous innovation, NiLuu introduces two exciting new prints to their collection. The 'MONROE' print, adorned with exotic giraffes symbolizing good luck and fortune, captures the essence of luxury with an exotic twist. Equally enticing is the 'Magnolia,' which boasts a pure white hue with a rich jacquard texture, exemplifying the elegance and sophistication that NiLuu stands for. Behind these fresh and meaningful designs is the creative genius of NiLuu's Creative Director, Nilfer Bracco.
In its ongoing expansion across the UAE and partnership with the esteemed multi-brand retailer 'His and Hers,' niLuu remains steadfast in its core mission of making vegan and cruelty-free products accessible to a broader audience. This luxury brand is deeply committed to a socially and environmentally ethical production process. As a proud member of '1% for the Planet,' NiLuu has pledged to donate 1% of its annual revenue towards global initiatives aimed at protecting our precious natural world. This commitment is a testament to their dedication to leaving a positive footprint in the fashion industry.
As niLuu continues to weave its sustainable and compassionate vision into the fabric of luxury fashion, the brand's expansion in the Middle East is a significant stride towards a more ethical and stylish future. Dubai's fashion enthusiasts now have the chance to embrace the essence of NiLuu, where beauty, ethics, and luxury harmoniously coexist.