Plant-based Impossible’s Burgers, Nuggets, and Hot Dogs Make Their First Appearance at 500 VOX Cinemas in the UAE

Impossible Foods has partnered with VOX Cinemas, a major theater chain, to introduce its plant-based meat products in over 500 VOX locations across the United Arab Emirates (UAE). This collaboration reflects the increasing demand for sustainable food options in the region.

Notably, Impossible Foods aims to promote a more environmentally friendly food system. This is a mission that aligns with VOX Cinemas' decision to include Impossible's nuggets, hot dogs, and signature burgers on its menu. According to Noel Clarke, Senior Vice President of International at Impossible Foods, this collaboration is a significant step toward sustainability goals.

Photo: Impossible Foods

Last year, Impossible Foods entered the cinema food sector by launching its plant-based chicken nuggets at numerous AMC Theaters in the US. AMC's CEO, Adam Aron, expressed his positive views on the nuggets, praising their crispy exterior and juicy interior. All are made from plant-based ingredients.

In addition to being available at VOX Cinemas, Impossible's products are also available at more than 200 food service establishments beyond the movie theater context in the UAE. This development coincides with a larger trend towards plant-based alternatives in the Middle East.