Rochelle Humes Brings Vegan-Friendly Skincare to Dubai with My Little Coco

British TV presenter, former pop star, and entrepreneur Rochelle Humes is expanding her family-focused beauty brand, My Little Coco, to Dubai, marking its first international launch. Known for its vegan-friendly and cruelty-free products, the brand has already gained a loyal following in the UK and is now set to captivate the Middle Eastern market.

My Little Coco’s product range is designed to be gentle, multi-purpose, and suitable for all ages, including newborns and those with sensitive skin. The formulas are enriched with nourishing organic coconut oil and are free from parabens, sulfates, and dyes, ensuring they meet the highest standards of ethical and sustainable skincare. From bath-time essentials to hair care solutions, every product is dermatologically tested and paediatrician-approved, making it a trusted choice for families.

The Dubai launch will see My Little Coco’s best-selling products, such as the Coconut Curling Custard and Perfect Peach Everything Wash, available at leading retailers like Spinneys, Waitrose, and Mumzworld. Humes emphasized the importance of creating products that are not only effective but also align with the growing demand for natural and vegan-friendly options. “It’s a real family brand,” she shared, highlighting her commitment to ethical and inclusive beauty.

As the Middle East’s baby care market continues to grow, My Little Coco’s expansion reflects a broader shift towards sustainable and cruelty-free products. With its focus on quality, ethics, and family values, the brand is poised to become a favorite among Dubai’s discerning consumers.

Whether you’re a parent seeking gentle care for your little ones or an individual looking for vegan-friendly skincare, My Little Coco offers a range of products that combine luxury with responsibility. This launch marks a significant step in Rochelle Humes’ mission to make ethical beauty accessible to a global audience.