Switch Foods: Cultivating a Sustainable Future, One Plant-Based Bite at a Time
UAE-based Switch Foods is poised to be a game-changer in the region's plant-based meat market. Founded by Edward Hamod, a food industry veteran with a newfound focus on sustainability, Switch Foods offers locally-produced alternatives to traditional meat favorites.
From F&B Leader to Sustainable Champion
Hamod's journey began with a shift in perspective. Working in the food industry for over 15 years, he grew increasingly aware of the environmental impact of our food systems, particularly meat production. He also saw a gap in the market – existing plant-based options didn't resonate with regional tastes.
This realization sparked an idea: create delicious, affordable, and sustainable plant-based alternatives specifically designed for the Middle East.
The Secret Sauce: Familiar Flavors, Competitive Prices
Switch Foods ditches generic burgers and sausages. Instead, they focus on regional staples like kebabs, koftas, kaftas, and minced meat – familiar flavors with a plant-based twist. Their commitment to affordability is equally important. By producing locally, they keep prices competitive with traditional meat, making the switch to plant-based options easier on wallets.
Early Success, Global Ambitions
Launched just 10 months ago, Switch Foods has already secured a spot on the shelves of major UAE retailers like Carrefour and Spinneys. Their online presence is thriving too, with partnerships with platforms like Talabat and Kibsons. They've even partnered with The First Group, bringing their plant-based options to 35 restaurants across the country.
The company’s reach is not confined to the Emirates as it has “expanded to neighbouring countries, exporting products to Lebanon, Kuwait and Qatar”.
Looking ahead, Switch Foods has ambitious plans for regional and global expansion. They plan to establish production facilities in new markets, ensuring their commitment to local and sustainable practices. With a keen understanding of consumer preferences and a focus on innovation, Switch Foods is well-positioned to become a leader in the plant-based revolution, one delicious and sustainable bite at a time.