Sustained Growth Ahead: Middle East's Alternative Protein Sector Driven by Consumer Demand and Food Tech Innovations
The rising interest in plant-based meat and dairy alternatives in the Middle East, driven by growing health awareness and a wider range of product options, is expected to boost the alternative protein sector's growth in the coming years. Ayca Yumlu Karaozan, Regional Product Manager – Culinary & Alternative Proteins SAMEA at Givaudan, notes that the combined forces of consumer demand and technological innovation are likely to elevate the alternative protein sector to mainstream status across the region.
Switch Foods: Cultivating a Sustainable Future, One Plant-Based Bite at a Time
UAE-based Switch Foods is poised to be a game-changer in the region's plant-based meat market. Founded by Edward Hamod, a food industry veteran with a newfound focus on sustainability, Switch Foods offers locally-produced alternatives to traditional meat favorites.
Thryve™️ Plant-Based Meat Factory Launches in Dubai, Boosting Sustainability and Food Security in the Region!
Dubai witnessed the opening of the first fully plant-based meat processing plant in the Middle East today, operated under the "Thryve" brand.