The Role of the Rising Vegan Population in Boosting Xanthan Gum Demand in the Middle East

Xanthan gum, a plant-based thickener and stabilizer, has become a popular replacement for animal-derived ingredients such as gelatin and eggs. This versatile ingredient is making waves in various industries, from food and cosmetics to oil and gas. According to recent research, the xanthan gum market in the Middle East is set to grow significantly, with its valuation projected to rise from $19.81 million in 2023 to $32.79 million by 2032, reflecting a compound annual growth rate (CAGR) of 5.76%. Central to this expansion is the growing vegan population in the region, which has surged by 300% in recent years, alongside the rising demand for clean-label products and sustainable solutions.