The Plant-Based Revolution in the Middle East: Local and Global Efforts

The Middle East is experiencing a significant shift towards plant-based diets, driven by both local initiatives and the entry of global brands. This movement, which began gaining momentum around 2021, is transforming the food landscape in the region. From local companies launching innovative plant-based products to international brands setting up manufacturing facilities, the plant-based revolution is well underway. This article explores the key developments and the factors driving this change.