Exploring Plant-Based Innovations: Leading the Shift Toward Conscious Nutrition in the Middle East

Plant-based proteins are becoming an increasingly popular option for those prioritizing conscious choices. With concerns over diet-related health issues on the rise, it’s essential to consider what we consume, restrict, and how physically active we are. In the GCC region, 32% of the population is affected by heart disease, while 40% struggle with being overweight—issues largely linked to excessive consumption of red and white meats, which are high in calories, unhealthy fats, cholesterol, and trans fats.