Exploring Plant-Based Innovations: Leading the Shift Toward Conscious Nutrition in the Middle East
Plant-based proteins are becoming an increasingly popular option for those prioritizing conscious choices. With concerns over diet-related health issues on the rise, it’s essential to consider what we consume, restrict, and how physically active we are. In the GCC region, 32% of the population is affected by heart disease, while 40% struggle with being overweight—issues largely linked to excessive consumption of red and white meats, which are high in calories, unhealthy fats, cholesterol, and trans fats.
On average, people in the GCC eat meat two to three times daily, far exceeding the World Health Organization's guidance of a much lower intake.
A 2024 Harvard study, featured in National Geographic, highlights that plant-based proteins are far healthier than animal-based ones. They contain no cholesterol or trans fats, are high in both protein and fiber—an important nutrient often deficient in regional diets—and are lower in calories due to reduced fat content. They also avoid hormones and antibiotics commonly found in meats.
As awareness grows, plant-based meats are becoming more widespread, thanks to improved flavors and natural ingredient lists from innovative brands. For example:
Nadura: Developed in the UAE by FSL, Nadura offers minimally processed plant proteins that are free from soy, gluten, preservatives, and artificial additives. You can find Nadura products in several Dubai restaurants and hotels or order them online via their website.
Switch Foods: Revolutionizing plant-based meat in the region, Switch Foods provides clean-label products that are GMO-free, soy-free, allergen-free, gluten-free, vegan, and halal-certified. Their offerings include kabab, kafta, soujuk, mince meat, and burger patties, all tailored to local culinary tastes.
THRYVE™: Launched by the IFFCO Group, THRYVE™ is the first fully plant-based meat factory in the Middle East, located in Dubai. Their fava bean-based products celebrate Middle Eastern cuisine and promote sustainability and health.
Additionally, several other companies in the Middle East are contributing to the growing plant-based food movement:
Al Islami Foods: Based in the UAE, this halal food producer introduced a plant-based burger made from sunflower protein, fava beans, and peas.
Americana Group: With their "Nabati" line, Americana offers plant-based beef and chicken products, including nuggets, meatballs, and patties.
Juhayna Food Industries: The first Egyptian company to launch a full range of plant-based milk, catering to dietary needs.
Eat Just: In Qatar, Eat Just is building the region’s first cultivated meat facility, highlighting innovation in alternative proteins.
Change Foods: This US-Australian startup specializes in animal-free dairy products and is constructing a plant in Abu Dhabi.
Albatha Group: Located in Sharjah, UAE, Albatha's "Healthy Farm" brand includes vegan kebabs, burgers, meatballs, and more.
Nabatlé: Morocco’s first plant-based milk brand, introduced by COPAG-Jaouda, features a variety of options like oat, almond, and coconut milk. These products are fortified with calcium, and free from gluten, lactose, added sugars, and preservatives, showcasing Morocco's commitment to sustainability.
The growing adoption of plant-based alternatives across the Middle East is a testament to increasing awareness about ethical, health, and sustainability choices. With brands like Nadura, Switch Foods, THRYVE™, Nabatlé, and innovative efforts from companies like Al Islami Foods, Americana Group, Juhayna Food Industries, Eat Just, Change Foods, and Albatha Group, the region is embracing a more sustainable food future. These alternatives not only cater to diverse tastes but also address key health concerns by offering nutrient-rich, cholesterol-free, and environmentally friendly options. By switching to plant-based proteins, individuals can enjoy flavorful and nutritious meals while making a positive impact on their health and the planet.