Understanding Emiratis' Willingness to Replace Meat with Alternative Proteins

Replacing animal protein with alternative sources is gaining popularity for creating sustainable food systems and reducing greenhouse gas emissions. Understanding consumers' views on alternative proteins in the UAE is crucial for widespread adoption. This study investigates the influence of dietary habits, objective knowledge, attitudes, subjective norms, and perceived behavioral control on the willingness to replace meat with alternatives among Emiratis in the UAE. Further, the factors that drive this willingness are explored.