In recent years, the beauty landscape of the Middle East and Africa has undergone a notable transformation. According to the Middle East and Africa Cosmetics Market Report (2023-2030), the cosmetics market in the Middle East and Africa is expected to grow significantly, with a CAGR of 4.8% from 2023 to 2030. This shift toward ethical beauty choices, particularly vegan cosmetics, is reshaping market dynamics and consumer behavior. Deeply rooted cultural values, such as compassion, respect for living beings, and holistic wellness, are strongly influencing this trend, aligning with the region's rich heritage of natural and herbal remedies.