The Rise of meat alternatives in the Middle East: From Traditional Dishes to Modern Innovations

In the past years, meat substitutes have gained popularity in the Middle East, especially in the UAE, driven by rising consumer interest. “The quality of plant-based dining in food and beverage outlets has greatly improved in the UAE, encouraging more people to try meat-free meals,” says Prince Khaled to WIRED MIDDLE EAST . “Previously, finding good plant-based options, including Beyond Meat products, was challenging. Now, the market has responded to the demand, making these options more accessible for both home cooking and dining out.”