
The Middle East Market for plant-based meat and dairy alternatives is expected to grow!
The market for plant-based meat and dairy alternatives is expected to continue its upward trajectory as companies innovate and cater to diverse consumer needs
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Saudi Arabia to get plant-based meat from UAE brand Thryve
The UAE-based IFFCO Group has announced its plans to introduce its 100% plant-based meat brand, Thryve, to the Saudi Arabian market in 2023.
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“Switch Foods” Launches its First UAE Facility in Abu Dhabi to Offer Homegrown Plant-Based Meat
Another local plant-based meat brand, Switch Foods, has launched its first UAE facility in the capital to cater to the increasing demand for sustainable and ethical food options.

A 100% plant-based meat venture has been launched in the UAE by IFFCO
According to IFFCO Group, THRYVE, the Gulf Cooperation Council (GCC) launched the first 100% plant-based meat project.