The Middle East Market for plant-based meat and dairy alternatives is expected to grow!
The shift towards plant-based meat and dairy alternatives in the Middle East is influenced by various factors, including increased awareness of animal welfare, personal health, and sustainability. This change in consumer behavior has prompted numerous food and beverage companies to introduce plant-based or vegan alternatives to the market.
The rise in awareness regarding conventional meat and dairy consumption's detrimental effects on health has contributed to the growing popularity of plant-based meat and dairy alternatives. These products offer cholesterol-free protein, appealing to consumers seeking healthier dietary choices. Notably, according to data from the World Obesity Organization in April 2022, the United Arab Emirates has a high prevalence of obesity and diabetes among adults. This is with a significant proportion of the population affected. Consequently, market players in the region are launching a variety of plant-based meat and dairy alternatives to cater to the rising demand for healthier options.
The Middle East and African market for plant-based meat and dairy alternatives is expected to experience a compound annual growth rate (CAGR) of 6.44% over the next five years.
Plant-based products are experiencing a surge in popularity, coexisting alongside traditional meat and dairy offerings. Consumers are increasingly embracing these substitute products. Plant-derived products are favored for their functional efficacy and alignment with high sustainability claims.
The market for plant-based meat and dairy alternatives is expected to continue its upward trajectory as companies innovate and cater to diverse consumer needs.
Within the Middle East and Africa region, meat and dairy alternatives hold significant potential for product development. This attracts manufacturers who aim to capitalize on this growing market. To cater to consumer preferences, food companies actively invest in new flavors and taste profiles. For instance, in April 2022, Meatless Farm, a British plant-based company, introduced plant-based steaks made from pea protein, expanding their offerings.
Source: Research And market - Middle East and Africa Plant-Based Meat and Dairy Products Market - Growth, Trends, and Forecasts (2023-2028)
UAE: Fastest Growing Market for Plant-Based Meat Substitutes
The UAE is witnessing rapid growth in plant-based substitutes. The rise of veganism, driven by a cleaner lifestyle, health concerns, and animal rights, is fueling this trend. In Saudi Arabia, the availability of vegan options in shops and restaurants, coupled with tourism, contributes to the shift towards plant-based foods. To meet the growing demand, new brands like VBites and Kind Lyfe are entering the market with vegan products. The UAE is emerging as a key market for plant-based meat substitutes.
Source: Research And market - Middle East and Africa Plant-Based Meat and Dairy Products Market - Growth, Trends, and Forecasts (2023-2028)
Competitor Analysis of MEA Plant-Based Meat & Dairy Products Market
Plant-based foods in the Middle East and Africa region depend on consumer perception and effective marketing strategies. Brands targeting this segment need to engage younger consumers who are active on social media and prefer dining out. Key players in the market include Blue Diamond Growers, Danone SA, Beyond Meat Inc., Upfield, Al Islami Foods, and Saudi Dairy and Food Stuff Company. These companies are actively operating in the MEA market for plant-based meat and dairy alternatives, leveraging their brand presence and marketing efforts to capture consumer demand.